Resources Library by ANA

How to 'lose weight' qualitatively

What does qualitative research has to do with losing weight? Seemingly nothing! This paper describes how, by doing research on weight loss and the question of motivation, we came to a new understanding of our own role as researchers and consultants....

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Naama Forsrup

Company: Ipsos MRBI

November 10, 2002

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes

Company: Harris Interactive (Europe)

September 23, 2001

How to capitalize from the new e-conomy in Latin America

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns. It describes the defining...

Catalogue: Latin America 2001

Authors: Rosi Ware, Michelle de Montigny

Company: KANTAR TNS Malaysia

May 1, 2001

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK’s photo research, a project designed to elicit information for television ‘creatives’ who rely on rich data on kids lives for inspiration and to keep them in touch with...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Andy Goodhand, Shari Donnenfeld

August 1, 2000

Helping newspapers compete with electronic media

Not all people read newspapers in the same way. Some readers want to look only at the ads others only the headlines. In classifying individuals by their motivation for reading newspapers we discovered live distinctly different types of people that...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Seija Nurmi, Virpi Nurmilaukas

June 15, 1999

Brand loyalty and equity

Loyal buyers are direct contributors to brand equity. As brand image can explain the reasons for strong brand equity with choice modelling, so can it explain the reasons for the 'superpreference' exhibited by the loyal subgroup. Not only do...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

June 15, 1998

Psychological determinants of consumer behaviour

The aim of the paper is to describe a method which can be employed in order to find out the psychological motivations underlying people's actions and which was successfully applied in order to understand the psychology of decisions concerning the use...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: Maria Concetta Di Maio

Company: TIM (Telecom Italia)

June 15, 1998

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Shari Donnenfeld, Andy Goodhand

Company: Viacom International Media Networks

October 22, 1997

Are you talking to me?

In the rapidly growing markets of Asia, new products, brands and services will increasingly compete for consumer attention. As marketers move towards building global brands, the need for market data which are actionable and provide real insight into...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia

Authors: Martine Thiesse, Finola Gowers

November 1, 1996